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MAY 2012

Welcome to RENTAL MANAGEMENT, the award-winning monthly magazine dedicated to the success of your equipment rental business. Every business, whether you know it or not, is under assault by those who want access to customer databases, employee records, intellectual property and your bottom line. However, there are ways to protect yourself and your business, and you will find those strategies in the cover story of the May 2012 issue, as well as an article about what you need to do to ensure the security of credit card information and prevent data breaches, identity and financial theft. In addition, there is a question-and-answer interview with Shawn Sweet, president of Doosan Portable Power, who discusses the company’s challenges and how equipment rental fits in with the company’s strategy. We also have an article detailing the new workers’ compensation insurance program launched by ARA Insurance, a look at how trailers can add versatility to your rental inventory, a feature story about Carl Linkous and how he and his party and event rental company in West Virginia had the pleasure and pressure of handling two major events over the past few years — the weddings of his two daughters, and a look at how rental stores can be prepared for handling political events in their communities as election season is in full swing.


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