Welcome to Rental Management, the award-winning monthly magazine dedicated to the success of your equipment rental business. Spring is in full bloom and chances are demand for renting equipment is on the rise, but another question is what might you be missing to meet customer needs? Our annual Fieldbook coverage of more than 100 new products from the exhibit floor in the April 2012 issue can help show you what you might have missed in New Orleans at The Rental Show. In addition, our cover story this month explores how mergers and more are moving rental in new and positive directions to reach the next level. We also talked to several software companies about how rental management systems can help with handling multiple forms of payments and making better financial decision. Steve Abercrombie also offers advice on how to improve cash flow in your business and we talk with Mike Mack, president of John Deere’s Construction and Forestry Division, about the future and how rental fits into Deere’s strategy as the company celebrates its 175th anniversary. Other stories include a profile of Event Restroom in Gretna, La., and an article about how Event Source in Cleveland continues to use a glossy catalogue as a unique marketing, sales and customer service tool.
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