The ARA of North Carolina’s “Gate & Game Social” at the Carolina Panthers vs. New York Jets game in Charlotte, N.C., Dec. 15 was designed to promote the rental industry and drew more than 100 rental folks. The event featured a custom tailgate trailer with built-in big screen satellite TV and grill as well as a heated tent.
“Everything was perfect. The weather was great. We had probably over 100 people. It was a tremendous turnout,” says Gina Kidd, ARA of North Carolina treasurer and operations manager at Grand Rental Station in Greensboro, N.C.
Kidd says they had had a mix of attendees, and were excited to have some new and corporate members join them for the first time.
Among the new faces was Mike Gervasini, manager of Sunbelt Rentals in Fort Mill, S.C., who brought a group of five with him.
“One of the guys got the email about going to the game, so we called and offered to donate what was needed as far as heat or anything else, and ended up donating power and a generator,” he says, adding that the timing of the event worked well because he already had tickets to the game.
Gervasini says the tailgate was in a perfect location and that his group hung around for a quite a while before heading into the stadium to watch the game.
The board grilled burgers and hot dogs for attendees. “We did the food ourselves and everything turned out great,” says Kidd, noting that the meal was included in the event registration fee along with hot chocolate and water.
Sixteen teams also competed in the Cornhole tournament for the ultimate prize: bragging rights. Jon Hedlund and Brian Helms from Niftylift in Greer, S.C., were the winners.
Kidd said about half of the attendees stayed to watch the game at the tailgate, while the other half purchased tickets and headed into the stadium before game time.
“It was a mixture. A lot of people stayed for maybe an hour and a half. We were pretty much done and out by 6 p.m. We didn’t watch the whole game there. I talked to a lot of people who were staying in Charlotte with friends, so they left to watch the rest of the game with them,” Kidd says. “It was a good time. Carolina won the game, so that was really good.”