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FEBRUARY 2014 issue of
Rental Management

People on the Move
  • Acme Lift Co., Mesa, Ariz., has named Mike Crouch as president and chief operating officer. Crouch was most recently vice president of business development for Volvo Rents, Shippensburg, Pa., focusing on mergers and acquisitions as the company expanded to 132 locations and into a national rental company in less than two years. “I am really excited to have Mike come aboard and think he is a perfect fit for Acme Lift as we begin to build and grow our company into the future,” said Woody Weld, Acme Lift chairman and CEO. “Mike has incredible depth of experience in every aspect of rental operation, plus his knowledge related to the growth of rental companies and the integration of mergers and acquisitions make him a very valuable asset, which will help drive Acme Lift’s future plans.” Crouch said, “Acme Lift has a dynamic team, which I am honored to join. I look forward to using my expertise to push forward Woody’s vision of Acme Lift’s future business model.”
  • Associação De Locadoras (ALEC), São Paulo, Brazil, has named Fernando Forjaz chairman of the Brazilian rental association. Forjaz has been an active member of the association since its foundation and was vice president and director of marketing for the past two years. The executive board will include vice president Expedito Eloel Arena, Armando Nassif and Francisco Maciel.
  • ECHO, Lake Zurich, Ill., a subsidiary of Yamabiko Corp. of Japan, has named Tim Dorsey as president, effective Jan. 1, 2014. Dorsey replaced Dan Obringer, who served as president for the past five years and will remain in an advisory capacity for the next year. Dorsey has held a variety of positions with ECHO over the last 18 years, including seven years as vice president of systems and logistics. As a member of the executive team, he has played a key role in the company’s growth and profitability.




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