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JANUARY 2014 issue of
Rental Management

Keynote session highlights Rental Hall of Fame, industry outlook

Beane to serve as keynote speaker

Those who attend The Rental Show not only to interact and network with peers, but also get to hear ideas from different walks of life. The keynote session on Monday, Feb. 10, will include several of these opportunities to learn from others.

During the keynote, the Rental Hall of Fame will welcome its 2014 inductees, the late T. Charles “Charlie” McCourt and John “Jack” Greenfield.

McCourt was a former rental store owner and the founder and owner of McCourt Manufacturing, Fort Smith, Ark., a chair and table supplier to the rental industry. He passed away on Dec. 28, 2012.

Greenfield contributed at every level of the rental industry while serving as president of Bunce Rental in Tacoma, Wash., and was president of the American Rental Association (ARA) in 1994.

In addition, Mike Blaisdell, current ARA president, will pass the gavel to Paul Phelon, incoming president. Phelon is president of Timp Rental, Orem and American Fork, Utah.

In addition, the following members will join the ARA board of directors in February 2014, at the conclusion of The Rental Show in Orlando, Fla.:

  • President-Elect — Terry Turner, CERP, current ARA Party & Event Services Shared Interest Group (SIG) chairman and president of All Occasions Party Rentals, Knoxville, Tenn. Turner will complete his board term as Party & Event Services SIG chairman in February.
  • Associate Member Director — Tony Sabo, sales and marketing manager, Graco, Rogers, Minn.
  • Region One Director — Brendon Blood, general manager, Blood’s Catering & Party Rentals, White River Junction, Vt.
  • Region Four Director — Willie Strange, co-owner, Eagle Rentals, Seguin, Texas.
  • Region Five Director — Kevin Hoffman, president, A to Z RentAll & Sales, Madison, Wis.

ARA leaders also will discuss the financial outlook for the industry, including the latest updated revenue forecast released by the ARA from its ARA Rental Market Monitor™ service. The November forecast projected equipment rental industry revenue in North America to grow 8 percent in 2014 to reach $41 billion in 2014, after growing an estimated 6.2 percent in 2013.

The keynote address will be given by Billy Beane, general manager of the Oakland Athletics, baseball icon and subject of the movie “Moneyball” based off the 2003 book of the same name by author Michael Lewis. Considered one of the most progressive and talented baseball executives in the game, Beane has molded the Oakland team into a perennial postseason contender since becoming the general manager after the 1997 season. In his keynote, he will share his underdog story, along with his winning leadership style of identifying undervalued assets to create and sustain a competitive advantage.

A first round draft pick (23rd overall) of the New York Mets in the 1980 June Free Agent Draft, Beane played six major league seasons as an infielder, outfielder and catcher for the Mets, Minnesota Twins, Detroit Tigers and Oakland A’s. Beane retired as an active player in the spring of 1990 when he joined the A’s front office as the club’s major league advance scout. Sandy Alderson, former A’s president, promoted Beane to general manager in 1997.

Beginning in 1999, Beane and former assistant general manager Paul DePodesta shattered antiquated Major League Baseball (MLB) beliefs that big payrolls equated wins by implementing unorthodox — by MLB standards — strategic methodology that inevitably led one of the worst teams in the American League with one of the lowest payrolls, to six American League West Division titles. The A’s won their 16th American League West division title in 2013.

Under Beane’s watch, the A’s have compiled a 1,396-1,194 (.539) record over the last 16 seasons, which is the fourth-best record in the American League and seventh best in all of baseball during that time frame. During that time, the A’s have won six American League West titles (2000; 2002-03; 2006; 2012 and 2013) and secured one AL Wild Card spot (2001). His teams have posted 90 or more wins eight times since 2000.

At the podium, Beane conveys his innovative, winning style of management and leadership, which involves identifying undervalued assets to create and sustain a competitive advantage.

Following the keynote, the trade show floor will open at 10 a.m.




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