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DECEMBER 2013 issue of
Rental Management

Accessing rental-specific data for $100 a year

Those who subscribe to the ARA Rental Market Monitor™ service already know the equipment rental industry is growing faster than the general economy and will continue to do so in 2014 and beyond.

The ARA Rental Market Monitor is a subscription-based service for American Rental Association (ARA) members provided by ARA and
Rental Management as part of a partnership with IHS Global Insight, one of the world’s most respected economic forecasting firms based in Lexington, Mass.

The ARA Rental Market Monitor is designed to help rental store owners and managers with budgeting and forecasting rental revenues, strategically staging or buying equipment, and in securing financing by providing online access to critical rental-specific market information that is updated quarterly.

For ARA associate member manufacturers and suppliers, the ARA Rental Market Monitor can be used to help understand where sales opportunities exist, identify trends to forecast sales into the rental market by segment and forecast throughput for manufacturing.

The base annual subscription package to the ARA Rental Market Monitor starts at $100 with data and analysis for North America, including the United States and Canada. Subscriptions can be upgraded to receive regional, state and local information.

For more information or to subscribe to the ARA Rental Market Monitor, contact Tracy Johannsen at 800-334-2177, ext. 270, or tracy.johannsen@ararental.org.




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