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NOVEMBER 2013 issue of
Rental Management

ARA Winter Webinar Series returns with three new webinars

The American Rental Association (ARA) aims to help rental store owners, managers and employees build a better business and strengthen skills in the areas of sales, social media and phone service with the ARA Winter Webinar Series.

These web events are designed to provide quality education from well-respected speakers who deliver dynamic presentations on issues that affect rental businesses.

These webinars also can provide education for those who are not able to attend The Rental Show 2014 seminars, while presenting additional learning opportunities for those who will be in Orlando, Fla.

“The demand for quality education at an affordable price continues to rise and ARA delivers with the Winter Webinar Series,” says Carla Brozick, ARA’s senior director of education and training.

“It is our goal to make these employee-based offerings as convenient as possible for those in the equipment rental industry,” she says.

Similar off-site training sessions can cost upward of $100 or more, but for the Winter Webinar Series, each webinar is offered at $35 per computer connection for ARA members and $105 per connection for prospective members.

More information about the ARA Winter Webinar Series is available online under the “Education/Training” section at ARArental.org.

What Drives Sales?

Date: Wednesday, Dec. 4, 2013 at 2 p.m.–3:15 p.m. Eastern Time.

Topic: Explore the three ways to increase sales.

Presenters: Steve Abercrombie and Barbara Carper Nuss, CPA.


Social Media Strategies That Work

Date: Wednesday, Jan. 15, 2014 at 2 p.m.–3:15 p.m. Eastern Time.

Topic: Discover how to maximize your social media presence.

Presenter: David McBee.


Ring, Ring — Your Customers are Calling

Date: Wednesday, Feb. 26, 2014 at 2 p.m.–3:15 p.m. Eastern Time.

Topic: Sharpen your telephone skills and habits.

Presenter: Dan Rust.




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