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NOVEMBER 2013 issue of
Rental Management

By the numbers


The estimated economic impact to Fargo, N.D., not counting the national exposure, when ESPN’s “College GameDay” came to the city on Sept. 21, where the reigning two-time NCAA FCS champion North Dakota State University Bison were scheduled to play Delaware State. “Our normal home game weekend business is good, but on this weekend, it quadrupled. Business and corporate functions were many,” said Mark Gilbertson, president, Fargo Rentall, Fargo.



Amount donated by the ARA Foundation and ARA of Colorado for the Colorado flood rebuilding effort. The ARA of Colorado wanted to assist the residents — particularly those in the Boulder, Fort Collins and Greeley areas — who were severely impacted by the recent flooding. The state association took advantage of the ARA Foundation’s disaster recovery matching fund program by donating $500 to the American Red Cross. With the ARA Foundation’s disaster matching funds, that donation was doubled to $1,000. Then ARA Foundation trustee members more than doubled that gift by voting to donate another $2,500 for disaster recovery to the American Red Cross, making the total gift $3,500.


Number of miles of cable used by Aggreko, Houston, with more than 100 generators ranging from 30kW to 15,000kW, to provide power and cooling for the TomorrowWorld music festival, a three-day music experience hosted for the first time in the United States from Sept. 27-29, 2013, in Atlanta. Like its Belgian sister “Tomorrowland,” the festival focused on providing amenities ranging from on-site camping and pop-up swimming pools to concierge services. A 12-man Aggreko technical team installed, powered and maintained all eight festival stages, most of which required both North American and European voltage. The team also provided power and cooling throughout the 8,000-acre event site, including restaurants, merchandising tents, office trailers, water pumps, the media center and an elaborate stable converted to dressing rooms and offices.


Number of kilowatt hours of electricity produced annually by solar panel systems installed at Hertz Corp. facilities across the U.S., enough to power 217 homes for a year. This is just one of several facts included in the company’s 2012 Sustainability Report. As part of the company’s effort, Hertz Equipment Rental Corp. also maintains a sustainable fleet with 70 percent of earthmoving equipment powered by low-emission engines in models that are 2012 and newer, which reduce air pollution by 90 percent versus older models. Hertz’s Equipment Rental locations also have recycled more than 194,000 gal. of used oil.


United Rentals third quarter results

Editor’s note: On Oct. 16, 2013, United Rentals, Stamford, Conn., reported its third quarter financial results. Michael Kneeland, president and CEO, United Rentals, said, “We leveraged increasing demand for our services to put more equipment on rent at higher utilization and with sequential monthly rate improvements throughout the quarter. This is the environment we anticipated when we set our full year financial targets and we expect that nonresidential construction will continue to trend upward in 2014. As we plan for the coming year, our operations are in a strong position to drive margin expansion through further rate improvement and business process efficiencies.”

The following are some of the more interesting numbers released by the world’s largest equipment rental company:


Size of the rental fleet at original equipment cost as of Sept. 30, 2013, compared with $7.23 billion as of Dec. 31, 2012.


Total revenue for the quarter, up 7.5 percent.


Total rental revenue for the quarter, up 8.3 percent.


Value of shares the company’s board of directors authorized to repurchase within the next 18 months.


Net income for the quarter, nearly double last year’s $73 million.


Amount generated by the sale of used equipment at an adjusted gross margin of 48 percent.


Cost synergies realized in the quarter from the United Rentals’ integration with RSC.


Percentage of time utilization for the quarter, up 100 basis points over last year.


Average age of rental fleet on an original equipment cost-weighted basis at Sept. 30, 2013, compared with 47.2 months at Dec. 31, 2012.




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