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NOVEMBER 2013 issue of
Rental Management

Message from the CEO: Planning for profit in 2014
Message from the CEO: Planning for profit in 2014

As we approach the final months of 2013, businesses are already making plans for 2014. It seems as if the complexity of future business planning continues to escalate, as business owners look to quality information from which to make decisions.

ARA Rental Market Monitor™ subscribers learned first-hand how favorable the economic outlook for the equipment rental industry will be next year in a late October webcast from IHS Global Insight, the American Rental Association (ARA) and Rental Management. Also explained were the many economic and political factors influencing the final rental revenue forecast for 2013. ARA closely monitors the industry’s economic outlook, making specific equipment rental industry information available through ARA Rental Market Monitor™ for your planning purposes. The December issue of Rental Management will carry a  high-level summary of the 2014 outlook and address key issues to consider within your business planning.

The coverage ARA provides through our publications on the political, regulatory and economic issues impacting your business also will come together in education, networking and trade show floor activity at The Rental Show in Orlando next February. The overall focus on profitability throughout the event is meant to strengthen each aspect of your business, whether in equipment inventory, customer service, personnel management or many other critical areas you deal with daily. What better way to continue to improve the profit in your business than by learning from your many peers who will be in Orlando? This issue of Rental Management features a planning section for The Rental Show, now only a few short months away.

ARA has spent this past year strengthening our business resources focused on profit, available to you through the association. We have paid particular attention to making more resources available through our website, ARArental.org, for easy access and use 24/7 by you and your employees. Excellent examples of these resources are the many education and training streaming videos and presentations within Rental U that are free to members and so practical for improving your business operation.

The ARA Rental Profitability Program™, an e-learning financial product, was developed to add to your profits, with modules to improve financial management of your operation and your overall financial position. Member testimonials speak to how this program has markedly sharpened staff know-how within their company.

ARA’s Professional Driver Education e-learning program continues to garner member praise for improving consistency of work and training within companies. They like how the program creates a safety culture, helping drivers understand risks. As well, all note that if one life is saved or one accident prevented, the program quickly proves its value.

Finally, note the announcement of ARA’s Winter Webinar series in this issue of Rental Management. A series of three webinars will be available to you and, if you participate, are available to download from ARA’s website.

Look for ARA’s 2014 Product Catalog along with the December Rental Management, featuring the mentioned resources along with many others. They all deserve a look by you and your staff members, along with attending The Rental Show. As you make your business plans for 2014, keep these many ARA resources in mind.

Christine Wehrman is executive vice president and CEO of the American Rental Association, 1900 19th St., Moline, IL 61265. She can be reached at 800-334-2177 or 309-764-2475, ext. 280; fax 309-764-1533; or chris.wehrman@ararental.org.




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