For 2014, The Rental Show — the show for people serious about profit — has 23 seminars focused on profitability, revenue, motivation and rental-relevant tips and advice. Topics will range from health care and Tier 4 to social media, conflict resolution and hiring.
The Rental Show 2014 will take place Feb. 9-12 at the Orange County Convention Center in Orlando, Fla. Seminars begin Sunday, Feb. 9, and will include a construction-specific track of sessions, new this year. In addition, seminars will feature favorite speakers back by popular demand, including Steve Abercrombie, Robert Stevenson and David McBee, as well as new experts.
On Sunday, Feb. 9, registration opens at 7 a.m. and seminars will begin at 8 a.m.
Morning seminars will include a session on “Facebook for Business: ENGAGE!” with McBee, an early Internet adopter and blogger at davidmcbee.com, from Olathe, Kan. In addition, there will be a seminar with Joe Tye, CEO and head coach of Values Coach, Coralville, Iowa, called “Honey and Glue, Because Recruiting and Retention Is Not Just One Word.” Seminars starting at 8 a.m. also include a panel on health care, “Healthcare Round Two: What Do the Latest Changes Mean for Your Business?” and a seminar, “Motivation to the Max!” with Don Hutson, CSP, of U.S. Learning, Memphis, Tenn., who also spoke at The Rental Show 2013.
Beginning at 10 a.m., the second set of morning sessions will include a session by Abercrombie and Barbara Nuss, CPA, of Profit Soup, Tukwila, Wash., called “Driving Profit With Purpose.” Also at 10 a.m., Mike Scott, of Mike Scott and Associates, Tampa, Fla., will talk about “Hiring the Right Person for the Right Job,” drawing on his years of professional recruiting and human resources experience. Nathan Jamail of Jamail Development Group will host a seminar on “Prospecting for New Business” and Hutson will come back to talk about viable negotiation strategies in “The One-Minute Negotiator.”
Following Lunch With ARA at noon, seminars will begin again at 1:45 p.m., starting with Abercrombie and Nuss, who will talk about “Eight Must-Haves for a Successful Rental Store.” Also at 1:45 p.m., McBee will come back to talk about successful Internet optimization in “Local SEO: Grab That Top Spot on Google Local.” Todd Cohen, author and principal of SalesLeader, Philadelphia, will discuss selling in “Everyone’s in Sales: Building a Successful Sales Culture” and David Mitchell of The Leadership Difference, Pine, Colo., will talk about “Conflict Resolution: It’s the Issue, Not the Person.”
Winding up the day, the last set of seminars will begin at 3:30 p.m., including the Rental Town Hall: Party and Event, a popular session that will include a rental industry panel discussing various industry issues and taking questions from the audience. Seminars also will include “Maximum Communication for Maximum Profit” with Mike Scott and “Elevate Your Marketing: Elevate Your Business” with Mark LeBlanc of Small Business Success in Minneapolis, Minn., who will talk about ways to think differently about marketing. Also at 3:30 p.m., Seth Mattison of BridgeWorks, Los Angeles, will talk about “Working With Baby Boomers.” This session is presented by the ARA Foundation and is recommended for members of the ARA Young Professionals Network.
The new construction track will start at 8 a.m. with a Rental Town Hall featuring a rental industry panel talking about the issues facing the construction and industrial equipment rental industry, and taking questions from the audience. The town hall will be followed by a session on Tier 4 at 10 a.m. with Michael Graboski, Ph.D., a consulting engineer to the American Rental Association (ARA) in EPA air quality and emissions regulations and standards. After Lunch With ARA, the track picks back up at 1:45 p.m. with “It’s More Than Just Driving: Are You in Compliance With DOT and Transportation Safety Regulations?” by Mark Weaver, a senior safety consultant with J.J. Keller and Associates, as well as a rental industry panel. The track winds up at 3:30 p.m. with a rental industry panel and Steve Canney, also from J.J. Keller and Associates, on “Creating a More Profitable and Productive Business Through Regulatory Compliance.”
“We came up with the construction track of seminars as a way to address the many regulatory issues that face construction rental industry professionals on a daily basis, including Tier 4, safety and emissions,” says Carla Brozick, CAE, ARA’s senior director, education and training. “These are important issues and we created these seminars to offer more specific information on these issues, as well as ideas on how rental stores can address these regulations in their own businesses.”
On Tuesday, Feb. 11, two seminars will take place from 8 a.m. to 9:30 a.m., including “Good Habits Increase Profitability” by Robert Stevenson of Seeking Excellence, Clearwater, Fla., who will talk about how to replace bad habits with good ones, and “The Power of Influence: Customer Service Skills” by Ty Bennett, a leadership expert and author, who will talk about simple ways to build trust and deliver service that creates customer loyalty. In addition, on Wednesday, Feb. 12, there will be a Wake-Up Session with Scott Greenberg of Jump Start Performance Programs, Van Nuys, Calif., “Cut Loose Your Sandbags: How to Overcome Mental Hang-Ups and Soar to Success.” This session is sponsored by Atlas Copco Construction Equipment.
Seminar handouts will be available on site and online. Attendees will receive individual handouts on site for each session attended. All seminar handouts also will be posted online in mid-January. To access handouts, go to TheRentalShow.com, and click on “Education and Events.” Podcasts of most seminars will be available after the show. Only those with full registration will be able to access handouts and podcasts.
Registration is currently open at TheRentalShow.com, with a special Internet-only full registration rate of $119 available through Oct. 31. The rate includes all three days of trade show, the keynote session and educational seminars on Feb. 9, 11 and 12.