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AUGUST 2013 issue of
Rental Management

New Holland hosts media event
07/30/2013

The New Holland team invited trade press editors from around the country to visit its facilities on June 5-6, 2013, to showcase the company’s history, offer an overview of its products and technology incorporated into each line, and highlight their partnership with NASCAR and the Fisher House Foundation.

Taking a page from the Amish heritage of the area, participants were shuttled through town via horse and buggy from the original New Holland factory site, which is now used for community housing, to the education center. Along the way, New Holland executives talked about the history of the area and how the company fits into the community.

Several products were highlighted at the education center, including the 35 and 40 models of the Workmaster™ Series value compact tractors. These recent additions to the Workmaster™ line offer 33- and 38-hp compact tractors that are designed to handle a true agricultural load to a lifestyle block or hobby farm.

Technology continues to be a primary focus for New Holland as the company develops Tier 4 technology that provides efficient and powerful systems. “Tier 4 is the biggest tech challenge the industry has ever faced,” says Dan Valen, segment manager, RCMU Brand Marketing, New Holland. “This requires a fundamental shift in order to protect future generations.”

In addition, New Holland has developed FleetForce, a program that uses telematics to collect data from a machine’s systems that helps protect that equipment in a variety of ways. This technology was recently introduced as a way to improve maintenance and repair services as well as offer theft protection.

New Holland executives also spent time detailing the company’s work with the Fisher House Foundation, an organization that is best
known for the network of homes built on the grounds of major military and VA medical centers to allow families to be near their loved ones who are receiving care after being wounded in military service.

During the media event, Abe Hughes, vice president of New Holland North America, presented a check for $68,500 to David Coker, Fisher House Foundation president. Most recently, New Holland put up for auction “Champ” the tractor hood, autographed by winners of NASCAR 2012 Sprint Cup Series Races, which raised another $3,525 for the foundation.

New Holland’s Abe Hughes, right, presents a check for $68,500 to David Coker, left, president, Fisher House Foundation.

 

 

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