Beth Hoff Blackmer, president of Aspen Rent-All, Aspen, Colo., recently was named a National Association of Professional Women (NAPW) “Woman of the Year.” The NAPW names Women of the Year in different industries. Hoff Blackmer was named in the Construction Equipment Rental Industry. She is a VIP member of the Western Slope, Colo., chapter of NAPW.
She received her bachelor’s degree in marketing from the University of Colorado Business School and is currently Region Seven director for the American Rental Association (ARA) representing more than 200 rental stores in Colorado, Utah, Wyoming, New Mexico and Arizona.
Hoff Blackmer also is on the Alumni Board for Semester at Sea. She is a past president and former treasurer for ARA of Colorado, and served on The Rental Show Task Force in 2008 and 2009. Aspen Rent-All was an ARA President’s Image Award winner at The Rental Show 2013.
Aspen Rent-All is a second-generation family-owned business. Since 1967, the company has rented all types of construction equipment
from earthmoving, material handling, compaction, demolition and power tools to do-it-yourself equipment including pressure washers, heaters, generators, lawn and garden, and carpet cleaners.