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JANUARY 2013 issue of
Rental Management

Regional Digest: ARA of New Hampshire

New Hampshire meeting focuses on generational differences

The ARA of New Hampshire’s November meeting at Red Blazer Restaurant & Pub in Concord, N.H., was geared towards helping rental business owners, managers and associate members find better ways to understand and connect with all generations.

“The social aspect of the meeting allowed our members to catch up, tell ‘war’ stories and talk about new equipment. It was a great opportunity to network and bounce ideas off each other and talk to some of our vendors,” says Mark Fraser, Epsom Tool Rental, Epsom, N.H.

After the social hour and dinner, Jenni Venema, ARA Foundation director of development, presented a program addressing the many generational differences found among staff members, customers and association members. She focused on the qualities specific to each generation in the areas of work ethics, attitudes and practices, and how to incorporate those differences to enhance business relationships.

“As always, the program was the highlight of the meeting,” Fraser says. “There were several baby boomers in attendance, as well as people from Generation X and the millennial generation, all of whom were interested in learning and getting insight about what makes the other generations ‘tick.’ It was interesting to see how developments in technology are linked to each generation and even evolve within a generation. It also gave me some things to think about for my marketing strategy.”

State, local and provincial associations are driven by American Rental Association (ARA) members who give their time and expertise to provide programs and services that can benefit members close to home, including education and training, government advocacy, industry trends and networking opportunities. Participation at the local level can help you stay up-to-date on industry issues through personal connections, as well as exposure to products and information regarding solutions to common rental industry issues that affect all businesses. For further information or to get involved, contact a member of your state board. Contact information, as well as a current calendar of state and local events, can be found at ARArental.org under “State/Local/Provincial Associations.”




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