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THE HOTLIST 2013 issue of
Rental Management

The Hot List: ARA Resource Center

The following can help you run a successful business:

  • Innovative solutions for your unique business needs.
  • Business resources that are rental-specific.
  • Advocacy efforts that create positive changes for your business and industry.
  • Networking opportunities that offer you critical peer-to-peer connections.

Those are the exact key benefits offered through membership in the American Rental Association (ARA) — benefits you can learn about and experience by visiting the ARA Resource Center — booth No. 828 on the exhibit floor at The Rental Show 2013, scheduled for Feb. 10-13, at The Sands Expo and Convention Center in Las Vegas.

ARA offers a multitude of products and resources that are specifically tailored for rental businesses. Meet and talk with key ARA personnel from Member Services, Education and Training, State, Local and Provincial Programs, the Rental Management (RM) Group, Government Affairs, ARA Insurance and the ARA Foundation to learn how these various areas of ARA can help you grow and safeguard your business.

“Innovation, business resources, advocacy and networking elements are integrated into everything ARA offers,” says Tom Hubbell, ARA’s vice president for marketing and communications. “We want you — as a rental business owner, employee, manufacturer or supplier — to see and, more importantly, experience how these elements work together to benefit you and your business. ARA is more than a product, a magazine, an educational webinar, a marketing program, a state or provincial association, a legislative caucus or a disaster relief program. It is all of those things and more.”

Most importantly, “it’s a dedicated group of staff members whose sole focus is to help our members be successful and advance the rental industry as a whole,” Hubbell says. “That’s our purpose each and every day. Stop by to see how ARA can assist you.”

In addition, ARA is offering a drawing for an Apple iPad. Attendees will need to visit ARA’s booth No. 828 to drop off their entry ticket for a chance to win.

Find out what the ARA Store offers, including a chance to win $2,500

  • Want to sharpen your financial know-how and optimize profitability using the new ARA Rental Profitability Program and Financing Your Rental Business?
  • Need to update your rental contract and want guidance from the new Business Management: Contracts and Legal Guidelines?
  • Want to see how you can save on your UPS shipping costs?
  • Are you new to rental or want to review best practices with the New to Rental Guide?
  • Want free shipping on any product you buy?
  • Want to win $2,500?

If you answered yes to any or all of the above, or if you are looking for another American Rental Association (ARA) product that will benefit your business or want a souvenir of The Rental Show like a T-shirt or coffee mug, then you need to stop at the ARA Store during The Rental Show, Feb. 10-13 in Las Vegas.

Located near the entrance to the trade show in The Sands Expo and Convention Center lobby, the ARA Store will be packed with all of ARA’s products and promotional items that you can check out and purchase. Any product you order — except Ready-to-Rent tags — will be shipped to your business for free.

At the ARA Store, you can browse through the new ARA 2013 Product Catalog and ARA staff members will be available to help you determine what products are best for your needs. You’ll also find photos and descriptions of key products offered by the association. In addition, ARA will have a selection of products available for review before purchase.

Las Vegas is famous for its chances to win big. Well, you will have that chance — without ever hitting the slot machines or card tables. ARA is offering a cash drawing for $2,500 — enough winnings to cover your entire trip to Las Vegas. Just bring The Rental Show poker chip you received in the mail to the ARA Store to enter.

“The ARA Store is designed for current and prospective members to be able to access products that will help their businesses succeed. It’s a one-stop shop — open before, during and after the trade show floor hours — where questions can be answered and valuable resources can be seen and ordered,” says Kathy Schwartz, ARA’s senior vice president for operations and chief financial officer.





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