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JANUARY 2013 issue of
Rental Management

Cat excavator plays new role
01/14/2013

The world’s favorite secret agent, 007, takes control of a 320D L Cat® hydraulic excavator in the latest James Bond film, “Skyfall,” which premiered Oct. 23 and opened Friday, Nov. 9. In the opening sequence, Bond, played by Daniel Craig, is operating a Cat excavator on a train barreling down the tracks in Turkey.

“Seeing our machine on the big screen is exciting. Seeing it featured in the world’s longest running film franchise is simply amazing,” said Diane Lantz-Rickard, Caterpillar global brand marketing manager. “Our brand has been featured in more than 20 movies dating as far back as 1927 and we worked with the Bond films previously in ‘The World is Not Enough’ in 1999. We’re proud to continue the association with such a respected and globally known brand.”

EON Productions, the James Bond production company, also needed some customization on the excavator and asked Cat to put the cab on the opposite side of the 320D L.

“The cab switch, required for the location of the shoot and interaction between characters, took several months of pre-planning,” said Robert Woodley, Caterpillar communications manager for Europe, Africa, Middle East and the CIS.

“The biggest challenge involved changing the electronics and hydraulics to accommodate the cab on the other side of the machine. Ultimately, two 320D L excavators were produced in Caterpillar’s Akashi, Japan, plant for ‘Skyfall.’ Cat dealers Finning UK and Borusan Makina were in on the action, too. Finning UK assisted the special effects department in technical support and supply of parts for the excavators. At the site, Borusan Makina provided on-site expertise and services as well as equipment, such as generator sets, a skid-steer loader and mini hydraulic excavator, for the shoot,” Woodley said.

 

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