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NOVEMBER 2012 issue of
Rental Management

TRS: Plan for profit and success
TRS: Plan for profit and success

Now is the time to prepare for The Rental Show

It was Jan. 16-17, 1956, that 29 equipment rental store representatives met at a U-Smile Court motel in Kansas City, Mo., for the first convention organized by what was then called the American Associated Rental Operators (AARO), which later became the American Rental Association (ARA).

From those humble beginnings, The Rental Show has grown into the world’s largest equipment rental-specific convention and trade show with thousands of attendees and hundreds of exhibitors.

As the equipment rental industry’s revenue growth this year is outpacing the general economy by about four times with forecasts for even greater growth next year and beyond, The Rental Show’s return to Las Vegas in 2013 already is shaping up as the must-attend event for anyone in the equipment rental industry.

Hotel rooms are filling up fast and the 555,000-gross-sq.-ft. exhibit floor at The Sands Convention and Expo Center virtually sold out faster than before and will feature 600 exhibitors.

That’s why now is the time to start planning your trip to the 57th annual convention and trade show organized by the American Rental Association (ARA), so that you can take advantage of early registration discounts, lock in hotel rates and make travel plans to reserve the best available flights if you are flying to the show.

That’s also why Rental Management is offering this expanded planning section for The Rental Show in the November issue this year to provide pertinent information and underscore the importance of preparing yourself and your employees early to take advantage of the benefits and available savings.

Travel Planners is the official hotel service provider for The Rental Show and reservations can be made via TheRentalShow.com or by calling 800-221-3531, Monday through Friday, 9 a.m. to 7 p.m. Eastern time.

“If your focus is profitability in the equipment rental business, you need to attend The Rental Show. Everything business owners and their employees want to know to benefit their businesses can be learned, observed or gained through attendance,” says Christine Wehrman, ARA’s executive vice president and CEO.

The Rental Show is target-rich with information from the trade show floor to educational seminars, social events, networking and personal conversations. We are fortunate to be in an industry with increasing rental revenue levels. The Rental Show provides every attendee the opportunity to achieve a competitive edge and increased profits in their market area,” Wehrman says.

While The Rental Show has been in Las Vegas before, this time the location has shifted to the center of the famous Las Vegas Strip at The Sands Convention and Expo Center with The Venetian serving as the show’s headquarters hotel.

“You can feel the excitement building, especially since we will be in a different part of Las Vegas for attendees to explore and enjoy, but also because the exhibit floor already is virtually sold out,” says Allison Box, ARA’s senior administrative director, association services.

Tagged this year as “The show for people serious about profit,” The Rental Show kicks off on Sunday, Feb. 10, with a full day of seminars as well as the popular “Lunch With ARA.”

Following the keynote session on Monday, Feb. 11, the trade show floor opens for business from 10 a.m. to 5 p.m. with exhibit hours also set for 9 a.m. to 5 p.m. on Tuesday, Feb. 12, and 9 a.m. to 1 p.m. on Wednesday, Feb. 13.

The show schedule includes a variety of networking events as well as educational sessions on Sunday, Feb. 10, Tuesday, Feb. 12 and Wednesday, Feb. 13.

Complete details on The Rental Show 2013 are available online at TheRentalShow.com or in the 2013 64-page Show Planner, which was mailed in mid-September.


The Rental Show moves to The Sands Expo and Convention Center

Those attending The Rental Show 2013 in Las Vegas will have a new experience as the show has changed locations to The Sands Expo and Convention Center at the heart of the famous Las Vegas Strip.

Exhibitors from all three equipment segments — construction/industrial, general tool/homeowner and party/special event — will be on one floor with the trade show covering Halls A, B and C on Level Two of the convention center.

Six hundred companies, including more than 45 first-time exhibitors, are expected to have their products and services on display as the show floor has been virtually sold out since September.

The ARA Store will be located in the lobby of Level Two as will the Inspiration Gallery, featuring photos of events produced by companies participating in Events & Tents on Saturday, Feb. 9.

The shuttle bus drop-off, registration and seminar rooms will be at Ground Level at the convention center. The Trade Show Food Court, sponsored by BlueBird, Chicago Pneumatic Construction Equipment, Husqvarna Professional Outdoor Products and Rouse Analytics, will be located in Hall G on the Ground Level.

The trade show rest stop on the show floor is sponsored by Kohler Engines.


The Rental Show named one of 50 fastest-growing trade shows

The Rental Show has attained a prestigious ranking — being named among the fastest-growing trade shows in the U.S. by Trade Show Executive (TSE) magazine.

The Rental Show was No. 24 on the TSE Fastest 50 list ranked by percentage of growth in total attendance. This ranking is based on The Rental Show 2011 in Las Vegas, which had an increase in attendance of 22 percent over 2010.

In addition, The Rental Show also ranked No. 79 on the Trade Show Executive Gold 100 list of 2011’s top North American trade shows, based on net sq. ft. of paid exhibit space.

“While the core purpose of The Rental Show is to connect the rental industry through the trade show, education and networking, receiving recognition for the show’s growth is a great honor,” says Allison Box, senior administrative director for association services at the American Rental Association (ARA), organizers of The Rental Show.

The Rental Show 2011 was a terrific show for the entire industry, with such an optimistic atmosphere in addition to the increased attendance. Everyone who attended and exhibited played a role in The Rental Show achieving these awards,” Box says.

Earlier this year, The Rental Show 2011 was rated No. 99 on the Trade Show News Network Top 250 Trade Show rankings of the largest shows in the U.S., based on net square footage of exhibit space.

The Rental Show 2011 was Feb. 27-March 2 at the Mandalay Bay Convention Center in Las Vegas. The trade show occupied 219,400 net sq. ft. of exhibit space. There were 610 exhibiting companies.


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Discount registration available through Dec. 10

Have you registered for The Rental Show in Las Vegas yet? There are options available for a limited time that provide cost savings for rental business attendees.

The Rental Show is Feb. 10-13, 2013, at The Sands Expo and Convention Center in Las Vegas.

The discount registration rate of $175 is available for American Rental Association (ARA) members through Dec. 10. This price is for full registration and includes the three days of trade show, Feb. 11-13, educational seminars on Feb. 10 and Feb. 12-13, and the keynote session on Feb. 11. The price for prospective members is $300.

The advance registration rate, available Dec. 11 to Feb. 1, is $250 for ARA members and $350 for prospective members. On-site registration after Feb. 1 is $275 for ARA members and $375 for prospective members.

Attendees also can choose the deferred payment option when registering in November and December. With that, 50 percent of the total registration fee is paid upon registration and the remainder is charged to a credit card on Jan. 4.

Online registration and complete details on The Rental Show are available at TheRentalShow.com. For more information about the deferred payment option or registration in general call 800-334-2177, option 3, or email registration@therentalshow.com.

New free tool helps with financing for The Rental Show

In order to help American Rental Association (ARA) members have financing in place and increase purchasing power for The Rental Show 2013, the American Rental Association (ARA) has developed Financing Your Rental Business: Smart Ways to Work with Your Lender, the latest addition to ARA’s Business Line series. This free tool, available now to ARA members, is designed to help rental business operators optimize their ability to obtain the financing they need to grow their businesses.

“The ARA is concerned about the difficulties members continue to have when trying to secure credit, often for reasons that are beyond their control. The information in this document clarifies the new normal in the banking industry and helps business owners navigate the process with greater confidence,” says Kathy Schwartz, ARA’s senior vice president of operations and chief financial officer.

The document focuses on offering advice and help with the key steps in obtaining financing, such as:

  • Understanding the loan approval process. This can be overwhelming for any business. This document offers a thorough explanation of the steps in the process and what you can do to increase your chances of getting approved.
  • Tips for meeting with your banker. The document offers insight into how to strengthen this important business relationship.
  • Helping your banker create a credit presentation. This helps give you more control over how your business is being presented to those who will decide on your loan approval. This guide explains what you can do to help your banker make a strong case for your loan.

As part of the process, ARA sought input from members who previewed the document before its publication.

“This is extremely detailed and well thought out. I think most of our members could benefit from this document,” says Mike O’Neal, president at Rental One in Colleyville, Texas.

“The team at ARA has done a fantastic job compiling this information and I believe it will be an invaluable tool for us rental business owners,” says Lisa Ahrlett, owner of Ken’s Rental Services d/b/a Basin Events & Tents in Midland, Texas.

“This will be a great tool for ARA members. It shows once again how ARA is that back-office help for people in the equipment rental industry,” says Joseph Muench, president of ProCon in Las Cruces, N.M.

“The more bankers and business owners are willing to discuss their questions and concerns about the process, the easier it will be to get a deal done. This document has a lot of very useful information in it and it should be a great benefit to any rental store,” says Clay Eubanks, president of Takeuchi Manufacturing (U.S.) in Pendergrass, Ga.

This free guide is available to ARA members only. For more information or to order Financing Your Rental Business: Smart Ways to Work with Your Lender, contact Member Services at 800-334-2177 or visit the “Member Resources” section of ARArental.org.

— Sarah Peterson

Networking opportunities and education highlight show schedule

The opportunity to network with peers and learn by attending educational seminars are often cited as key reasons to attend The Rental Show and the lineup for 2013 once again is designed to exceed attendee expectations.

The lineup on Sunday, Feb. 10, includes 16 seminars with additional sessions scheduled for the mornings of Tuesday, Feb. 12, and Wednesday, Feb. 13.

While there are opportunities to connect with peers in the industry before, in between and after seminars, the American Rental Association (ARA), organizers of The Rental Show, also have scheduled plenty of events designed for networking.

  • For example, there’s the annual Lunch With ARA scheduled for noon to 1:30 p.m. on Sunday, Feb. 10, which will include the ARA volunteer recognition awards, the ARA Foundation donor awards and recognition of the Certified Event Rental Professional (CERP) program graduates. The lunch is sponsored by Doosan Portable Power, Kor-It, Kubota Tractor Corp. and Subaru Industrial Power Products. Advance registration and ticket are required. Tickets are $20.
  • Also on Feb. 10, there is the ARA Young Professionals Network Reception at FIRST Food and Bar inside The Shoppes at The Palazzo. This event, hosted by the ARA Foundation, is for young professionals between the ages of 18 and 40 and their parents or mentors. Sponsors are Arrow Material Handling Products, BOMAG Light Equipment Div. and Vermeer. Tickets are $50 per person and the event is limited to 200 attendees.
  • The Keynote Session on Monday, Feb. 11, starting at 8 a.m., includes the induction ceremony for new Rental Hall of Fame members, the passing of the gavel to the incoming ARA president, ARA leaders discussing the association’s outlook for the industry and a keynote address presented by Capt. Mark Kelly, commander of the space shuttle Endeavour’s final mission. The session is sponsored by Ditch Witch.
  • The Regional Receptions return on Monday, Feb. 11, from 5 p.m. to 6:30 p.m. Regional leaders will present a short program including recognition of members. Tickets are $20 each and advance registration is required. The receptions are sponsored by AirPac, Alert Management Systems, Barreto Manufacturing, Bartell Morrison USA, Billy Goat Industries, Chicago Pneumatic Construction Equipment, Construction Product Sales, Detmer Consulting, Ditch Witch, Doosan Portable Power, Graco, Kwik-Covers, Lew Hudson Sales, National Event Supply (a Div. of D & K Imports), TopTec Products and Warner Shelter Systems.
  • The Reception With a Purpose including the ARA Foundation Charity Auction is scheduled for Tuesday, Feb. 12, 5 p.m. to 6:30 p.m. The charity auction, conducted by Ritchie Bros. Auctioneers, will feature rental equipment and other unique items donated by The Rental Show exhibitors with all proceeds to support ARA Foundation programs. Sponsors include Chicago Pneumatic Construction Equipment, Genie, Graco and Ritchie Bros. Auctioneers.
  • International guests attending The Rental Show from outside of the U.S. and Canada are invited to join ARA leaders for the International Reception, scheduled for Tuesday, Feb. 12, 5 p.m. to 7 p.m. Tickets are complimentary for international attendees and advance registration is required. The reception is sponsored by Ditch Witch, Doosan Portable Power, EDCO – Equipment Development Co., JLG Industries and Rental Management.
  • Many visitors come to Las Vegas to celebrate and have fun, which is exactly what the ARA plans to provide with The Rental Show’s feature event, A Night in Fabulous Las Vegas at Harrah’s Las Vegas in the Nevada Ballroom, on Tuesday, Feb. 12, 7 p.m. to 10 p.m. The ballroom will be transformed into vintage Rat Pack-era Vegas style with a variety of food and beverages as well as the return of Jammin’ Jon as the disc jockey for the evening. Sponsors are Atlas Copco Construction Equipment, John Deere, Kohler Engines, Subaru Industrial Power Products, Takeuchi Manufacturing (U.S.) and Wire-FreeLED. Tickets are $40 per person with food and two drink tickets included.

On the educational side, the seminar schedule includes:

Sunday, Feb. 10:

8 a.m. to 9:45 a.m.

  • “Keeping Customers Happy for Life” presented by Don Hutson.
  • “Implementation of Tier 4: What You, Your Employees and Customers Need to Know” presented by Michael Graboski and a rental industry panel.
  • “The Leadership Formula: It’s a Process, Not an Event,” presented by Robert Stevenson.
  • “Building Business Value: Start With the End in Mind,” presented by Steve Abercrombie and Barbara Nuss. This session is limited to 200 participants.

10 a.m. to 11:45 a.m.

  • “The Art of Selling to Different People Differently” presented by Don Hutson.
  • “Raise Revenues and Increase Profits: Create a Totally Accountable Workplace” presented by Mike Scott.
  • “Measuring Business Performance to Effectively Manage Your Business” presented by John McClelland with Gary McArdle and a rental industry panel.
  • “Internet Marketing: Get Up to Speed” presented by David McBee with a rental industry panel.

1:45 p.m. to 3:15 p.m.

  • “Rental Reality: How to Best Enhance, Protect and Transition Your Rental Company and Wealth” presented by Leon and Terrance Resnick.
  • “The Power of Understanding People” presented by Dave Mitchell.
  • “Team Building: changing the ME to WE” presented by Robert Stevenson.
  • “Healthcare 101 for Your Rental Business: What You Need to Know to Implement the Law of the Land” presented by Amanda Austin, John McClelland and E. Neil Trautwein.

3:30 p.m. to 5 p.m.

  • “Makeup of a Top Performer: How Does Your Business Compare?” presented by Steve Abercrombie and Barbara Nuss. This session is limited to 120 participants.
  • A repeat of “The Power of Understanding People” presented by Dave Mitchell.
  • “The Daily Carrot Principle: Recognition That Makes a Difference and Drives Results” presented by Scott Christopher.
  • “Guerrilla Marketing: Tactics for Small Business” presented by Orvel Ray Wilson.

The Tuesday, Feb. 12 sessions, scheduled for 8 a.m. to 9:30 a.m., include “Rental Town Hall: Party and Event,” “Rental Town Hall: Construction and Tool” and “Being Profitable in the New Economy” presented by Stephen Shapiro.

The “Wednesday Wake-Up Session: Never Fly Solo,” presented by Lt. Col. Rob “Waldo” Waldman, is scheduled for 8 a.m. to 9 a.m. on Wednesday, Feb. 13.

Complimentary coffee before morning seminars is sponsored by Bosch Power Tools and Accessories.

More details about the networking events and the seminars can be found in the Planner, which was mailed in mid-September, or online at TheRentalShow.com.

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The Napoleon school of planning

Durante Rentals is prepared to attack when the show floor opens

There is planning for The Rental Show and then there’s what they do at Durante Rentals, which has three locations in the Bronx, Queens and Westchester, N.Y.

Anthony Durante, CEO; John Durante, president; and Christopher Jones, chief financial officer, start the planning process in advance and then sequester themselves in a hotel room the weekend before the trade show opens to set up a plan of attack.

“I’m putting numbers together in the summer and then we probably start planning in November, looking at how we did over the last year. My job is to put projections together prior to the show and then we go to the show the weekend before and do our annual strategy meeting. We go through every line,” Jones says.

“It’s the Napoleon school of battle planning with days and days of going through the battle plan. It’s mental preparation. You have to be prepared when you go onto the show floor,” he says.

“We go through every number, what we will buy, what the terms should be, how much equipment to bring on and how much the revenue the equipment should produce. We battle internally first over every piece of equipment, asking ‘Why do we need it? How much EBITDA will we get? How much are the payments?’ We know terms, pricing of equipment, how it can be utilized and why it needs to be in our inventory. That’s our whole weekend. When we go on the show floor, we are three unified voices, all on the same page,” Jones says.

When the group hits the show floor, they know what they are looking for. If an exhibitor’s offer doesn’t match their criteria, they move on.

“Things don’t always go as planned. Sometimes you get an amazing deal with terms that mean you can buy more and keep the payments the same. Things can change, but then when we get back to the hotel room, we go over everything again and make adjustments for the next day. That is what Napoleon did. Days and days of meticulous planning, but on the day of battle, he threw the plan away because he knew it would not go as planned, but he was mentally prepared for dealing with the issues that would arise. That is our goal — sharpen our minds so we can make decisions on the fly that are win-win,” he says.

At the end of it all, the trio is exhausted, but the strategy has paid off as the construction equipment rental company continues to grow.

Anthony and John are cousins who grew up in the construction equipment business as their fathers owned and operated Durante Equipment. The cousins took management positions in the mid-to-late 1990s and helped grow the business until it was sold to United Rentals in 2000.

Anthony later formed Gotham Equipment Sales and John founded Durante Equities, a real estate acquisitions firm. Separately, Jones provided outsourced accounting and chief financial officer services through his business, Financial Solutions. The three came together in the summer of 2009 to launch Durante Rentals.

“I always told clients to make sure to do a financial plan, but very few do it. Now, as an owner of a company, we’re doing it,” Jones says.

In the beginning, the meticulous planning sessions also were a necessity because, as a new company, it was difficult to get bank financing or credit lines.

“At first, we were beholden to vendor financing. Otherwise, we would have had to pay through the nose. Our first year at The Rental Show in Orlando, Harry Schneider at Allied Financial Solutions was the only finance company to open us up. They took a chance with us and we appreciate what they have done,” Jones says.

“I’m also maniacal about payments. We’re never late with notes and we have a perfect payment record. One of the most important tools an entrepreneur can have in his or her arsenal is perfect credit. You need to protect your credit with everything you have if you wish to grow. Just ask any entrepreneur who had a slam dunk deal, but needed financing, and due to a poor credit record, even a ‘no-brainer’ deal comes back with a big red ‘DENIED’ stamp,” Jones says.

His advice for other equipment rental companies is simple: Be prepared. “Know what you need before you go. Inevitably, you will find other things, but know what you can afford and the revenue it will produce. Otherwise, you start impulse buying, which is never good,” he says.


Benefits of bringing employees

Owners who attend The Rental Show often find a variety of benefits from educational opportunities and networking events to seeing new products on the exhibit show floor.

However, not everyone realizes the profit potential of bringing employees to the show, including mechanics.

“The mechanics are a key group to bring,” says Terry Hagy, president and CEO, RentalMax, Wheaton, Ill. “It’s a huge benefit for them to talk to the manufacturers and talk about issues with machines. It helps in planning purposes as you look forward and look at a new category of equipment. They will ask questions from a different perspective, like reliability and maintenance. Bringing them to the show also reinforces to them that they are a critical part of the team.”

Hagy also rotates bringing branch managers to the show to get their input as well as mechanics. The benefits of doing this, he says, outweigh the cost and can provide a positive return on investment.

“They can help you make the right decision on a piece of equipment that saves you money down the road because they might notice something about the tires, axles or whatever and recommend why you should buy something else. This is a true cost savings to your company,” he says.

“A lot of manufacturers also bring engineers to the show and they enjoy talking with people who do the maintenance work and can talk about an issue or problem with a machine. You can see the light bulb go off in the factory engineer. We’ve seen it happen,” Hagy says.

Beth Hoff Blackmer, president, Aspen Rent-All, Aspen, Colo., closes her rental store for the Monday and Tuesday of the show and brings most of her staff members.

“We’ve done this every year for the past four or five years. It is a reward for all the hard work they do throughout the year. For the Las Vegas shows, they go Saturday morning and have a full day and night before they have to work. The seminars on Sunday are a favorite,” she says.

“Secondly, they get to see what is at the show. The mechanic loves to talk to the technicians at the show. They also find things that would be good to try that I would never have thought of. An example is bright-colored extension cords. I also appreciate having them there to ask more technical questions than I would know to ask,” she says.

Tom Fouts, president, Bledsoe Rentals, Lee’s Summit, Mo., has had several employees attend The Rental Show over the years. “Several have agreed to hone their skills at the seminars and then take on responsibilities locally and nationally with the American Rental Association (ARA). Then they apply those skills back here on a day-to-day basis. That has been key to the growth of professionalism in our company,” he says.

“A wise man once told me that the failure of most entrepreneurs is the failure to provide for the next generation the tools and skills they need to be successful. That is exactly what I am trying to avoid with my son and our management team by involving them in all facets of our business and especially by taking them to The Rental Show. They can learn even more than I did in the seminars, networking and searching for the many new opportunities that are made available by the suppliers through
new and improved products we can compare side-by-side on the show floor,” Fouts says. 

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Benefiting the industry

Annual ARA Foundation charity auction scheduled for Feb. 12 at The Rental Show

The ARA Foundation has a proposition those attending The Rental Show 2013 in Las Vegas won’t want to pass up.

The Reception With a Purpose, scheduled from 5-6:30 p.m. Tuesday, Feb. 12, during the show provides an opportunity for those in the equipment rental industry to benefit while helping the entire industry at the same time by participating in the ARA Foundation’s charity auction.

The auction will take place during the reception that is sponsored by Chicago Pneumatic Construction Equipment, Genie, Graco and Ritchie Bros. Auctioneers. Some of the items that will be up for bid include:

  • A John Deere Classic package that includes a full weekend of world-class golfing fun, tour of John Deere facilities, dinner with pro golfers at John Deere headquarters and more.
  • A touch-screen computer from Point-of-Rental™ Systems.
  • A Vizio 47-in. 3-D LCD television, complete with 3-D glasses, from EDCO — Equipment Development Co.
  • A K-812 core drilling machine, complete with a package of core bits, from Kor-It.
  • A CP 1230 pneumatic breaker from Chicago Pneumatic.
  • A Cobra Pro drill/breaker from Atlas Copco Construction Equipment.
  • A Blue Star 180 DX welder/generator from Miller Electric Manufacturing.
  • Four tickets to the Gehl Club for a Milwaukee Brewers baseball game from the Gehl Co.
  • A reproduction of a 1920s visible-type gasoline pump, finished in Harley-Davidson colors, from General Equipment Co.

The highest bidders will go home with not only a great piece of equipment, the latest technological gadget or a chance for a once-in-a-lifetime experience, but also have the satisfaction of helping the entire industry because all proceeds from the auction benefit the programs of the ARA Foundation. That means every auction purchase will help fund scholarships, disaster relief and recovery programs and the Rental Executive Advisory Program (REAP).

The latest list of all of the auction items up for bid at the charity auction is available online at ARAfoundation.com. To register for The Rental Show 2013, go to TheRentalShow.com.

Calling for donations

Companies exhibiting at The Rental Show 2013 in Las Vegas still have time to donate an item to the ARA Foundation charity auction that is part of the Reception With a Purpose scheduled for Tuesday, Feb. 12.

The charity auction can help spread the word about a company’s products, make a great lasting impression with rental store customers and help a great cause — all at the same time.

For more information, contact Jenni Venema, ARA Foundation director of development, at 800-334-2177, ext. 236, or at jennifer.venema@ararental.org.

Auction winner repeat

Enjoying the John Deere golf package again


David Child, manager of A-1 Rental & Sales, Price, Utah, and his sons, Jason and Justin, love to play golf. When the John Deere golf package became available at the ARA Foundation’s Reception With a Purpose charity auction at The Rental Show 2011 in Las Vegas, Child made sure he had the winning bid.

That experience for Child and his youngest son, Justin, was so memorable that when the package was available again in 2012, he upped the ante and again offered the highest bid. This time, Justin and his older brother, Jason, flew out to the Iowa-Illinois Quad Cities area to experience not only two days of golf at the John Deere Classic, a PGA Tour event at TPC Deere Run in Silvis, Ill., but also:

  • A tour of the John Deere Dubuque (Iowa) Works factory.
  • An afternoon at John Deere’s Coal Valley test facility in which they drove all types of equipment, from excavators, dozers and loaders to huge trucks.
  • A visit to the John Deere Pavilion and Store.
  • A day of playing golf.
  • An opportunity to meet with Sam Allen, John Deere’s chairman and CEO.
  • Dinner at John Deere World Headquarters in Moline, which included meeting world-class golfers.

The weekend was filled with just what these two brothers love: golf and big earthmoving equipment. “We’ve played golf, seen great golf, and had the opportunity to drive even bigger John Deere equipment and dig big holes at the test facility in Coal Valley,” Justin said during a stop at the American Rental Association (ARA) headquarters in Moline before heading back to Utah. “It’s been very exciting to be here. The people here are very nice. This is not a one-time thing to experience.”

Jason agreed. “We’ve had a great time. We both love to golf and see golf. I was very impressed with the Dubuque factory, too. John Deere and ARA put a lot into this. People who don’t grab this chance are missing out on a really good experience,” he said.

“We want to thank John Deere and ARA for offering this opportunity to us,” Justin added. “We received a great experience and the money [from the auction] goes to a good cause.”

That good cause is all of the programs offered by the ARA Foundation:

  • The academic undergraduate, vocational/technical and graduate scholarships for up-and-coming rental professionals who want to pursue their educational dreams.
  • Disaster relief and recovery programs for those impacted by natural disasters.
  • The Rental Executive Advisory Program (REAP) for those who are looking for rental-specific advice on a wide variety of business topics.

All of these programs benefit from the Reception With a Purpose charity auction proceeds.

It’s a winning combination that both Jason and Justin want to participate in again. “At next year’s show in Las Vegas, we will be pushing for Dad to bid on this prize again,” Jason said.






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