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OCTOBER 2012 issue of
Rental Management

Celebrating generosity
10/03/2012

ARA, ARA Foundation launch special recognition month in October

The American Rental Association (ARA) and the ARA Foundation know that those in the rental industry — rental operators and their employees as well as manufacturers/suppliers and their employees — are a very generous and giving group.

Some might donate equipment to a worthy local cause, participate in a fundraising walk or run to benefit a charity, read to schoolchildren, have a food drive to help an area pantry or offer discounts to those in the military. The list could go on and on.

As a way to celebrate that giving spirit, ARA and the ARA Foundation have designated October as “ARA Makes a Difference in Your Community Month.”

“The goal of the month is to honor the giving acts done throughout the year by those in the rental industry and encourage all to find ways to give back, particularly this month,” says Jenni Venema, ARA Foundation director of development.

“We know that rental plays a vital role in the communities they serve. Giving back — either done as a group or individually — has a tremendous effect on the recipients. Those are acts that need to be encouraged, recognized and shared with others because your way of giving back just might spur others to try it in their own communities,” Venema says.

For instance, in August, Willie Strange, owner of Eagle Rentals in Seguin, Texas, shared in Rental Pulse, ARA’s weekly e-newsletter produced by Rental Management, how she volunteered this past June for a dental and medical mission trip to Honduras. She talked about the impact that trip made on her and the men, women and children who were served by those who participated.

In September, Shannon Botten, owner, Botten’s Equipment Rental, McMinnville, Ore., highlighted in Rental Pulse how her new family-owned rental business lives out its motto of “One Family, One Community, One Purpose: Excellent Service.” She and her husband, Alan, have designated several ways to give back and generate tremendous goodwill in the process.

These stories, told in ARA publications and recognized on the “ARA Makes a Difference in Your Community” page on the ARA Foundation website, ARAfoundation.com, are just a sampling of the many untold good deeds done throughout the industry every day.

As a result, ARA is asking what you and/or your employees do to give back. Call Venema at 800-334-2177, ext. 236, or email jennifer.venema@ararental.org, describing what you have been doing, how you got involved and what it means to you along with photos of your efforts.

“We will continue to highlight these wonderful efforts in stories in the various ARA publications and on the ‘ARA Makes a Difference in Your Community’ page of ARAfoundation.com,” Venema says. “You can’t be recognized if we don’t know what you are doing, so give us a call.”


 

 

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