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SEPTEMBER 2012 issue of
Rental Management

The Rental Show’s return to Las Vegas is right on the money

In Las Vegas, it’s all about increasing your odds — and the same holds true for The Rental Show, which will be held there Feb. 10-13, 2013. Every aspect of the American Rental Association’s (ARA) 57th annual convention and rental trade show is designed with one thing in mind: helping attendees make more money.

The Rental Show moves to a new venue for 2013 — The Sands Expo and Convention Center, which is located in the center of the famous Las Vegas Strip. While the new site provides new opportunities for dining and entertainment, the core factor of helping attendees be profitable remains the same.

The Rental Show is right on the money for rental success,” says Allison Box, ARA’s senior administrative director for association services. “We’re using ‘right on the money’ as the tagline for The Rental Show 2013 because it’s true — this is the show for people serious about profit. All elements of the show, from new rental products and fresh educational ideas to the seminars and relationships that develop in connecting with other rental business owners and suppliers, are designed to focus on making attendees more profitable.”

Highlights of the 2013 schedule include:

  • A full day of 20 seminars on Sunday, Feb. 10, with topics that range from industry updates, Tier 4 engines and health care to being profitable in the new economy. Financial sessions with Steve Abercrombie also are on the agenda, as well as Internet marketing with David McBee. The rental town hall seminars return on Feb. 12, as well as a new “Wednesday Wake-Up” session on Feb. 13 with Lt. Col. Rob “Waldo” Waldman.
  • The keynote session featuring Capt. Mark Kelly, who will share his story of courage and hope — from his space shuttle missions to his wife Gabrielle Giffords’ recovery.
  • Three days of trade show, Feb. 11-13, with the latest rental equipment for construction/industrial, general tool/homeowner and party/special event businesses.
  • New events including “A Night in Fabulous Las Vegas” at Harrah’s Las Vegas, which will transport you back to the Rat Pack’s vintage Vegas days, and the new ARA Young Professionals Network reception at FIRST Food and Bar that’s for rental professionals between the ages of 18 and 40 and their parents. In addition, ARAPAC, ARA’s political action committee, will host an evening at The Mob Museum in the historic former federal courthouse and U.S. Post Office for ARAPAC members.
  • Other popular networking events will return, such as Lunch With ARA, regional receptions, the international reception and the Reception With a Purpose featuring the ARA Foundation charity auction.
  • Events & Tents will have a new full-day schedule on Feb. 9 and will include a Fabric Fashion Show that morning and a lunch session with wedding designer Sasha Souza, in addition to 16 seminars specifically for those in party/special event rental. A special reception will close out Events & Tents at Keep Memory Alive, a stunning Frank Gehry-designed venue that supports the Cleveland Clinic’s Lou Ruvo Center for Brain Health.

Registration for The Rental Show opens in early September at TheRentalShow.com. A special Internet-only rate of $119 for full registration is available for ARA members through Oct. 31 and includes all three days of trade show, the keynote session on Feb. 11 and educational seminars on Feb. 10, 12 and 13. More information about The Rental Show is available online now.

Questions about The Rental Show can be directed to registration@therentalshow.com or 800-334-2177, option 3.

Keynote session will feature inspirational story of Capt. Mark Kelly

Capt. Mark Kelly has much life experience to draw upon for his keynote session at The Rental Show. Kelly is an American astronaut, retired U.S. Navy captain, best-selling author, prostate cancer survivor and experienced naval aviator who flew combat missions during the Gulf War. He flew his first of four missions aboard the space shuttle Endeavour in 2001 and commanded it during its final flight in May 2011. He also commanded the space shuttle Discovery and is one of only two individuals who have visited the International Space Station on four different occasions.

Kelly became the center of international attention after the January 2011 assassination attempt on his wife, former U.S. Congresswoman Gabrielle Giffords. Kelly and Giffords shared their inspiring story of hope and resilience in the best-selling memoir “Gabby.”

His keynote address will touch on what he’s learned from his experiences, including the importance of leadership, teamwork and courage under pressure. It’s a remarkable story that can help inspire others to be their best while remaining true to their core values.

The keynote session is sponsored by Ditch Witch, Perry, Okla.

— Christine Coleman





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