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JUNE 2012 issue of
Rental Management

ARA joins the Constant Contact Partner Program

The American Rental Association (ARA) has joined the Constant Contact Partner Program as a Solution Provider Partner. ARA will now be able to provide its members with easy-to-use email marketing tools, social media marketing, event marketing and online survey tools to help create and build relationships with their rental customers.

“We are always looking for new benefits that can assist the members in promoting and building their own businesses,” says Christine Wehrman, ARA’s executive vice president and CEO. “The Constant Contact online marketing tools give our members a valuable addition to the current member benefits. Because of the tools’ ease-of-use and affordability, joining the Constant Contact Partner Program provides a great solution to meet the members’ marketing needs.”

ARA now will use Constant Contact’s online marketing tools, which are specially designed to help small businesses and organizations drive participation and strengthen relationships. These tools include:

  • Email marketing for quickly creating professional-looking emails, managing contact lists, measuring campaign results and reviewing new list members.
  • Social media marketing for turning fans, friends and followers into customers. Harnessing digital word-of-mouth from Facebook, retweeting offers on Twitter or posting a review on Yelp keeps the conversation going and generates a powerful buzz for small business.
  • Event marketing for efficiently promoting and managing registrations and RSVPs for meetings, functions, seminars and events.
  • Online survey for gathering feedback that helps meet customer needs, generate new ideas and help grow a business.

“Our tools are all proven to help small businesses connect with customers and build successful relationships with them,” said Rick Jensen, senior vice president and chief sales and marketing officer at Constant Contact. “We are pleased that the American Rental Association chose Constant Contact to provide its members with our online marketing tools and we look forward to working together to be an even bigger factor in their members’ success.”

ARA general and associate member businesses can take advantage of the Constant Contact services. More information is available at ARArental.org under “Business Resources.”




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