Save time and money

ARA members can benefit from these affinity programs


Personnel from every company within the equipment rental industry — rental stores or manufacturers/suppliers — always are looking for ways to save time and money in their businesses, as well as quality services that can benefit their companies. The American Rental Association (ARA) has endorsed several affinity programs that can help general members and associate members run their businesses better.

These affinity programs offer discount pricing on their services for ARA members. Here’s a closer look.

 ARA Merchant Services Program. Provided by Veracity Payment Solutions, this program provides low and competitively priced processing rates for credit card acceptance, member-guaranteed savings with no early cancellation penalty, data breach insurance, customer service and more. Those who aren’t customers can receive a complimentary analysis comparing their current program with ARA’s.

Constant Contact®. For a quick and easy way to offer professional email marketing campaigns that will grab your customers’ attention, ARA has a partnership with Constant Contact®, a leading provider of email marketing services. This partnership allows you to access more than 400 email templates that can be quickly customized to your business. You also can track the open rates, click-throughs, bounces and other information for your messages. Constant Contact® also offers online surveys, social media and event marketing tools.

Credit Report Service. BizCreditReports helps you make educated decisions before extending credit by providing commercial credit reports on your customers through Experian, a national credit bureau. A variety of U.S. business reports and one consolidated Canadian report are available for general and associate members. These reports provide a wealth of information to determine creditworthiness.

Paychex® Human Resources and Payroll Service. ARA has teamed with Paychex®, a trusted payroll provider for small businesses, to offer you convenient, safe, secure and personalized payroll and human resources assistance. As a member, you can submit your payroll online, by phone or fax, or talk with a payroll specialist to be assured that you are receiving complete, professional assistance. In addition, Paychex® provides payroll tax administration, 401(k) and retirement services, health insurance partnerships, time and labor solutions, and human resources answers.

UPS® Discount Shipping Program. ARA partnered with UPS® to create a savings program specifically designed to lower shipping costs. The program, for U.S. and Canadian members, offers discounts on customized solutions for shipping needs from small packages to palletized freight with UPS® and UPS Freight®. There also are opportunities at The UPS Store® to save on select back office services on copying, binding and more.

For more information on any of these affinity programs, go to “Business Resources” at