New Cost of Doing Business Survey now underway

The latest Cost of Doing Business Survey from the American Rental Association (ARA) is now underway, offered through the independent financial firm Industry Insights. This survey is available to ARA rental business members located in the United States and Canada.

Those who participate:

  • Receive a free 2013 Cost of Doing Business Report — the rental industry’s financial benchmarking guide that is valued at $350. The report, based on the survey data, shows how a rental business compares with peers by rental segment, highlights key ratios, helps in the development of action plans for success and more.
  • Receive a free online, customized Company Performance Report — offered new this year. The report highlights a survey participant’s specific business ratios and percentages. Valued at $200, the report calculates comparisons specifically for the survey participant’s business.
  • Can access free on-demand reports and graphs — offered new this year. Available 24/7, these reports offer a visual guide to a business’s performance.
  • Become eligible to win a total of $2,000.

-- Return your survey by March 31, 2013, to be entered into the early bird prize drawing for $1,000. Meeting this deadline automatically enters survey participants in the second and final $1,000 drawing, too.

-- Return the survey by the final April 30, 2013, deadline and have the chance to win the final $1,000 drawing.

-- Be part of ARA state association contests. The state association with the highest percentage of survey completions and the association with the largest number of participants will each have a prize drawing for two full registrations to The Rental Show 2014 in Orlando, Fla., plus a $200 Visa gift card. For more information on these contests, contact Ruth Bloom, ARA’s director of state, local and provincial programming, at 800-334-2177, ext. 268, or

There are two ways to participate in the survey.

  • Complete the printed survey. Fill out the entire survey or complete the top portion and return it with your financial statements to Industry Insights via mail to Industry Insights, PO Box 4330, Dublin, OH 43016 or fax 614-389-3816. The survey was mailed to eligible ARA members at the end of February.
  • Go online and fill out the Excel spreadsheet version of the survey. Access this spreadsheet by going to

All surveys go directly to Industry Insights, the firm compiling the report. None of the company data will be shared with ARA or any
other third party.

For more information, go to or call ARA Member Services at800-334-2177.