The American Rental Association (ARA) has completed a video message to association members and the industry, sharing an overview
of programs and services with a personal touch. Christine Wehrman, ARA’s CEO, and ARA staff members welcome viewers to ARA’s headquarters, located in Moline, Ill., to share the spirit of the association as directed by volunteer leadership.
The short video captures everything that is a focus and accomplished by ARA for its members within the industry. The video is designed to help viewers become aware of services that many may not know are a part of ARA member benefits.
The video is available online by going to ARArental.org and clicking on the video link on the right-hand side of the page. Wehrman
also encourages everyone to share the video with others in the industry.
“The equipment rental industry is all about people and personal relationship. Likewise, ARA felt reaching out personally to members and the industry through this video was a natural part of the community and networking focus of the association,” Wehrman says.
— Tracy Johannsen