Registration is key to successful voter turnout

Throughout the year, the American Rental Association’s (ARA) Get Out the Vote campaign has focused on the importance of education, relationships and communications. Perhaps the most important detail, however, is voter registration. The leading reason for not voting is forgetting to register in time or being registered in the wrong district. Making voter registration easy for your employees will remind and encourage them to get to the polls for the Nov. 6 general election.

Here are three easy things you can do to help employees get registered:

  • Set up a voter registration table in your employee lounge or cafeteria. Ask retirees or employees who are politically active to conduct the registration drive. Provide a small token of acknowledgement for those who register, such as a button or a sticker.
  • Use your company’s email system to let employees know where to find information about registering and absentee ballots in your state. Most states have this information on the Secretary of State website.
  • Work with your company’s communication and human resources departments to develop and distribute motivational posters and payroll stuffers about the importance of registering to vote and voting in the upcoming election. ARA, through its partnership with the Business Industry Political Action Committee (BIPAC), is offering a free 24-in.-by-36-in., full-color “Your Vote Your Voice” poster with space to customize it with your state’s general election information. Contact Alysia Ryan, ARA’s director of state government affairs, at or 800-334-2177, ext. 271, for more information.

ARA also offers a new “Get Out the Vote” page on the website where you can find voter information, candidate records and other resources. Click on the “Government Affairs” page, then click on “VOTE.”

Alysia Ryan is director of state government affairs for the American Rental Association (ARA), Moline, Ill. She can be reached at 800-334-2177, ext. 271, or email