By the numbers


The number of identified trade visitors at Intermat 2012, held April 16-21, 2012, at the Parc des Expositions de Paris-Nord Villepinte in Paris, up 15.8 percent over Intermat 2009, the last time the exhibition was held. Se Intermat, Cisma and Seimat, the French professional association of companies that manufacture equipment for use in the construction industry, and Comexposium, France’s leading exhibition organizer, said the event overall drew more than 200,000 visitors, a record for a business-to-business exhibition. Intermat also had 1,350 exhibitors covering 355,000 sq. m. of exhibition area in addition to “Paris Demos,” an event within the event that provides exhibitors with a 20,000-sq.-m. outdoor demonstration area. “The 9th Intermat confirmed the recovery of the construction equipment sector,” said Maryvonne Lanoe, exhibition manager. “The total value of the equipment on offer over the six days was estimated at $2 billion, some 5 percent of which translated into orders, an equivalent of approximately $100 million.”

No. 99

Where The Rental Show 2011 in Las Vegas ranked in the Trade Show News Network (TSNN) latest TSNN Top 250 Trade Shows. The TSNN rankings are based on net square footage of exhibit space. The Rental Show at the Mandalay Bay Convention Center in Las Vegas on Feb. 27-March 2 occupied 219,400 net. sq. ft. of exhibit space with 610 exhibiting companies.


The number of cigarette lighters that have been produced by Zippo Manufacturing since the company was founded in 1932. The company expected the milestone lighter to be produced at its Bradford, Pa., manufacturing plant sometime between mid-May and mid-June. The company plans to make about 50,000 replicas with a brushed-nickel chrome finish. Another 10,000 will be made with high-polished Armor cases with gold engraving to mark the occasion and will be made available through the company’s catalog.

ARA survey shows rental stores, manufacturers expect continued growth in 2012

Equipment rental store owners and managers as well as those who run companies that supply products to the industry remain very optimistic about growth in 2012.

Of those responding to the American Rental Association’s (ARA) April 2012 Economic Survey of rental store members, 88 percent currently project an increase in annual rental revenue this year. Nearly half of the respondents — 47 percent — say they expect double-digit revenue growth, which is 10 percentage points higher than those responding to ARA’s January 2012 survey.

The positive outlook also translates into equipment buying expectations as 74 percent of the ARA rental store survey respondents said they will spend more on new rental equipment purchases in 2012 than they did last year with 41 percent planning a double-digit spending increase this year.

Among ARA equipment manufacturers and suppliers responding to a separate survey, 90 percent said they expect sales into the rental channel in 2012 to be more than in 2011, including 63 percent expecting double-digit growth in annual sales to rental customers.

The high expectations of rental stores and manufacturers are in line with and carry over from the enthusiasm and electric excitement felt by those who attended The Rental Show 2012 in New Orleans in early February.

“It’s encouraging to see continued optimism in the rental marketplace, which signals the momentum of greater rental revenue ahead,” says Christine Wehrman, ARA’s executive vice president and CEO.

“We are pleased to see the equipment rental industry perform at this level of growth, indicating the strength of rental as a preferred choice for customers,” Wehrman says.

The ARA economic surveys reflect a snapshot in time of those who responded and may not be representative of the industry as a whole. However, rental companies can benchmark their businesses against these results.    — Wayne Walley