What ARA Insurance does for the rental industry


No coinsurance on buildings or equipment

  • Removes doubt about how well property is protected.

Trailers blanketed

  • You don’t have to list each trailer on the policy individually.

Rental equipment blanketed

  • Simply tell ARA Insurance the value of your fleet once a year to be insured at replacement cost with no cap per item.

Flexible inventory replacement

  • Replace destroyed or stolen equipment with any type of rental equipment.

Loss of profit on equipment

  • Pays for profits that would have been earned on equipment had it been available to rent.

Basket deductible

  • Only the highest deductible is applied to a single occurrence involving property, crime or equipment coverage.


ARA Insurance is instrumental in the development and promotion of tools to help rental businesses reduce risk.

  • Business Management: Contracts and Legal Guidelines
  • ARA Risk Management series
  • Ready-to-Rent tags
  • The Aerial Work Platform Statements of Best Practices
  • Work Safe safety meeting agenda sheets
  • Safety Training System
  • Equipment Service Record
  • Winning with Towable Safety
  • ARA Professional Driver Education Program
  • ReSource

ARA Insurance funds the production of ARA products and also provides discounts or complimentary copies to ARA Insurance customers, which not only encourages rental stores to implement risk management strategies, but also further helps offset the cost of product development.


ARA Insurance staff members write regular columns for ARA publications including Rental Management, Rental Pulse, ARA Advantage and ARA Event Pros.

  • Ri$k happens
  • Safety Tip
  • Risky Business
  • IQ: Insurance Question
  • Risk Management


ARA Insurance presents a variety of educational programs.

  • The Rental Show seminars
  • Events & Tents
  • Webinars
  • Regional conferences
  • Demo Days
  • State and local ARA association meetings


ARA Insurance contributes to the association through participation in events and utilization of programs.

  • Member Risk Management Committee
  • Shared Interest Group committee meetings
  • Certified Event Rental Professionals (CERP) on staff
  • National Legislative Caucus
  • Rental Executive Advisory Program (REAP)
  • Member-to-member forum


ARA Insurance sponsors multiple rental industry efforts.

  • The Rental Show bags
  • The Rental Show golf tournament
  • ARA Insurance Scholarship
  • ARA Insurance/National Equipment Register (NER) Law Enforcement Award
  • ARA Foundation
  • State, Local and Provincial Leadership Conference