The A.R.A. will run a flight of commercials on The Weather Channel March 27 through April 30, 2000. Two versions of the commercial will air: one for general tool and one for event and party rentals. Fifty-seven spots will air for general tool and 43 spots for event and party.

Immediately following the A.R.A. national commercial, two five-second tags will air. A.R.A. members can sign up now for one or both of the tags in their areas for the spring campaign. The tags will list your custom message - usually your business' name and location.

Based on the zip code of your store, you will be given a choice of those cable systems that best fit your service area. Sign-up is on a first-come, first-served basis.

Contact a specialized advertising coordinator at The Weather Channel at (800) 872-9160, Monday through Friday, 9 a.m. to 4 p.m. Eastern time. Or e-mail:

tagging@weather.com. Please reference the American Rental Association to speed your assistance.