90% of rental professionals surveyed within the past year said they read Rental Management regularly instead of the other magazines in the rental industry (the nearest competitor: 66%).

57% of rental owners and managers said that if they could read only one rental magazine, they would pick Rental Management, compared to 28% for our nearest competitor.

57% rely on Rental Management for information about "managing for success" (nearest competitor: 10%).

48% rely on Rental Management for information about trends affecting the industry (nearest competitor: 18%).

45% rely on Rental Management for information on financial management (nearest competitor: 9%).

44% rely on Rental Management for information about how to increase their competitiveness (nearest competitor: 15%).

96% of the respondents are involved in their company's purchasing process for rental equipment and 80% directly approve or authorize purchases.

Here are two more facts: Rental Management is read by rental industry professionals in 36 countries. And 62% of our readers are not (or not yet) general members of A.R.A. but read Rental Management anyway, for the reasons you see above.

 Home | Counter & Yard Management | Columns | Departments |  Subscriptions 
 Classified Advertising | Cover Story | Features | Archives